Snapchat debuts a library of selfie filters – TechCrunch

Piece by piece Snap is trying to eek a developer platform out of Snapchat Lenses and give users something extra at the same time.

Today, we’re seeing the most user-facing of these efforts as Snapchat debuts a new Lens Explorer section which will give the user base greater access to scouting out new face filters beyond what’s sitting in the oft-refreshed Lens Carousel on the app’s central camera screen. The new update will be rolling out to iOS users slowly, the company says.

There are 70 million daily active users of Snapchat Lenses (more than one-third of total Snapchat DAUs) who spend an average of about three minutes playing around with them per day but up until now discoverability hasn’t been too extensive.

It’s honestly pretty surprising that its taken so long for Snapchat to gain this type of discovery feature, Lenses have long been a distinguishing feature of the platform though Facebook has been aiming to catch up with their own efforts. Why now after all this time? Well, Snap is likely hoping for a bit more of an influx of Lenses now that they’ve begun more heavily building up feature functionality in its Lens Studio software for third-party devs to create their own filters based on Snap’s face-tracking tech.

The company says that over 100,000 Lens filters have been submitted since the launch of Lens Studio and that these creations have been seen some 2.5 billion times by users as they explore. While many of these have undoubtedly been Sponsored Lenses — Snap’s own unique AR ad product — these filters will not be found in the Explorer section at launch, with the hub sticking to the freebies for the time being.

Cool read from TC Source Link

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